Thank you to those who were able to join the webinar about The Future of Digital Magazines. For those unable to join, below is a summary as well as a link to the webinar recording.
Zmags was founded in Copenhagen in 2006, almost 15 years ago. We grew to be a leader in the space and much has changed about the industry and the company in the last 15 years. In 2015, we launched Creator as an add-on to the Publicator platform. Built on leading infrastructure, at the time, Creator was an innovative technology which allowed marketers to easily place shoppable banners on their site.
Fast forward to 2021, and we are a leader in the content creation space with patent pending technologies that support Interactive Email and transform design files into live experiences. Consumers expect a better digital experience. 32% of digital marketing leaders say that "Creating and delivering personalized experiences for customers" is among their top 3 digital marketing objectives, yet many of them say that the current tools leave much to be desired.
We surveyed you last year, held Customer Advisory Boards and had detailed conversations with our customers. In order to remain a leader in the digital experience market, we’re building an even better platform to support your needs. Over the next 18 months, we'll be implementing a migration path from Publicator to Creator for all of our customers.
One of the main reasons many of you couldn't migrate to Creator was because we couldn't support the upload and processing of PDF's. Later this month, we are excited to be launching Design Transform as an augmentation to the Creator platform. Come September 30th, we'll be able to process files from InDesign to Illustrator, from Sketch to Figma and everything in between. We know this doesn't include every piece of functionality, but provides a good start.
By December 2021, customers can begin migrating to the new technology stack which will be more stable and allow for more interactivity within each publication. Features include: PDF conversion and page flip functionality. By June 2022, the platform will have a more intuitive mobile/responsive option available as well as various publication-specific features. This milestone will allow for customization options and enhanced analytics for each publication. Features likely to include mobile upload and page spreads, reliable publication analytics, and customized viewer options. By December 2022, we hope to migrate all customers to the new technology stack.
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