How Zmags is Optimized for SEO
- When a Zmag is created, the Publicator system automatically sends text phrases together with the URL to Google through a service called Sitemaps.
- When a catalog is indexed by Google, Zmags Publicator makes the text within the publication available to the indexing spider.
- We cannot precisely say when Google will index the catalog, but to speed up the process:
- Links through yours and other websites will help the ranking
- Make sure the page text is relevant to your publication content
- Emails/Outlook unfortunately do not help, as search engines only see referrers and links via URLs
Optimizing Zmags for Search Depends on Configuration.
NOTE: For full control over SEO and to leverage any existing site SEO, Zmags recommends that a Publication be embedded into a website using our embed code. In doing so full control of searchable keywords and metatags is done in the HTML page the Publication has been embedded and NOT by Zmags Platform.
For Zmags with an embedded viewer or IFRAME (embedded on a specific page within a website):
- Concentrate SEO efforts for the html page the publication is embedded within. This will then not detract from other content pages on your website and ensures focus on inspirational keywords and tags that will drive traffic to the page the Publication is embedded.
- Pros: Easy to do, and search engine traffic is pointed to your webpage, benefiting from SEO of your existing site structure, can add value to SEO on website, and Zmags URL can remain a constant even when updating/delivering new content.
SEO for Publications being distributed using the Viewer.zmags.com URL
- Optimize actual publication content
- Switch on search engine indexing within the Viewer configuration
- Submit your publication URL to major search engines to make it searchable (http://www.google.co.uk/submit_content.html)
- Browser Title / Title Tag (not relevant when embedding Publication on a webiste):
- The title of the publication is the title tag. This is one of the most important factors in SEO, as the title tag is what appears in the search engine results page (SERP) when your publication is found.
- Publication Page Text (not relevant when embedding Publication on a website):
- When Zmags PDFs are uploaded to our system we attempt to extract the text from the PDF pages.
- Found in the ‘Pages’ tab within the Edit Publication area, this serves as:
- the text description that is picked up in Google / other search engines
- the text that is picked up when sharing the publication in Facebook
- a general guideline, place a description of the page (i.e., the article heading and summary) or some sentences of what content is displayed in the page, as Google prefers this to just Keyword content.
Turning off Search Engine Optimization
SEO is turned on by default; if you would like to turn SEO off, see the following tutorial for further information: How to turn off Search Engine Indexing
