Zmags Statistics Matrix

With the release of Verge HTML5, there are some exciting and important new changes to the statistics data model.  These changes are in effect as of February 19, 2013.

As of March 31, 2014 we are now expanding the statistics on offer for our Verge HTML5 viewer, including new HTML5 heatmaps! These changes are reflected below, but you may also see the associated announcement here for more information:
HTML5 Statistics Updates Q1-2014
 

Flash - refers to data collected from a Publication using a Flash Viewer - this data can only be collated from desktop computers as Flash is not available on mobile devices.  If a Publication is accessed on a mobile device it will be shown in a HTML5 viewer and statistics collected will be HTML5 statistics.

HTML5 - refers to data collected from a Publication using a HTML5 Viewer. Publications with a HTML5 viewer are accessible on all supported devices; desktop as well as mobile devices such as smartphones and tablets.   

 

HTML5 and Flash - indicates that data is aggregated across the two viewer/visit types.  The data is being collected by both a Flash desktop Viewer and a HTML5 Viewer. 
 

Any metrics not noted are unaffected by the release.  Although there are more statistics available from a desktop Flash Viewer using a HTML5 desktop viewer will give 100% consistency across your analytics.
 

Summary of Metric Availability by Viewer Type
 

	Flash Viewers (Desktop/laptop only)	HTML5 Viewers (incl. all mobile)
Visits Total, first visit, latest visit, bounce visits	X	X
Unique visitors	X	X
Device Visits by device type	X	X
Page Views Total, average, and unique pages viewed during a visit; most-read pages	X	X
Time Total spent in Zmag, average time spent per visit, length of a visit, average time spent per page	X	X
Zoom Clicks, time spent in zoom view, zoom percentage	X	X*
Referrer Host and URL	X	X
Link Outgoing/external links	X	X
Search Search Engine traffic, internal searches, search engine searches	X	X
Geographics Visits by country, region and city	X
Commerce Wish List Funnel, Shopping Cart Funnel, Check out data and product performance grid	X	X
Social sharing	X	X
Facebook visits Visits from embedded Facebook publications	X
PDF downloads	X
Print count	X
Heatmaps	X	X
Enabling External Statistics Google Analytics, Omniture	X	X