Zmags Commerce Pro is a self to full service solution that blends multichannel content delivery with fully integrated commerce functionality.
Commerce Pro delivers "shoppable" catalogs and content that are deployed from a clients website using existing infrastructure, product information and checkout technology. The experience represents a true path to conversion; a path from discovery to purchase all from a Catalog.
The Zmags Publicator creates interactive online content which, when using Commerce Pro, adds call to actions to the products that when provoked deliver Dynamic Product Windows (DPW) or Buy The Look (BTL) experiences from which products can be placed directly into an existing on-line shopping basket.
The DPW's are designed to display all desired product information - this information is all being pulled in from a Product Feed talking with the clients data.
The DPW's present the opportunity add multiple products to an existing Shopping Cart organically as the customer continues to browse and then purchase when ready.
The solution is time and cost efficient to integrate and manage. As the Zmags tool is cloud based updates can be made in minutes, analytical reports can be generated instantly and new content can be deployed on demand.
- Commerce Pro delivers commerce enabled catalogs and content
- Products can then be viewed and purchased directly: Products are either single products (DPWs) or multiple products (BTL).
- Product integration: The product information used in product views comes from integration with the customer's e-commerce system.
- Shopping integration: Products viewed can be added to the cart functionality in the customer's e-commerce system directly from the publication
- Shopping behaviour and purchase are then tracked to prove ROI