Zmags Commerce Pro is a multichannel solution that blends content delivery with fully integrated commerce functionality. Commerce Pro delivers "shoppable" catalogs and content that are deployed from a clients website using existing infrastructure, product information and checkout technology. The experience represents a true path to conversion; a path from discovery to purchase all from a Catalog.
The Zmags Publicator creates interactive online content which, when using Commerce Pro, adds call to actions to the products that when provoked deliver Dynamic Product Windows (DPW) or Buy The Look (BTL) experiences from which products can be placed directly into an existing on-line shopping basket. The solution is time and cost efficient to integrate and manage. As the Zmags tool is cloud based updates can be made in minutes, analytical reports can be generated instantly and new content can be deployed on demand.
Utilizing Commerce Pro requires an initial implementation that marries the Zmags Platform together with client infrastructure. The three phases to implementation are
The Product information pulled into a DPW comes directly from the client’s e-commerce system. The Product Integration ensures clients Product information is feeding correctly into Zmags to deliver the right price, stock levels, imagery etc. Read more..
When viewing a Catalog or Publication products viewed can be added to the cart functionality in the clients e-commerce system directly from the publication. The implementation phase ensures that products are being added to the clients e-commerce shopping basket correctly. Read more..
The vehicle to deliver Product Information to the customer and enable purchase is a DPW. A Buy the Look (BTL) feature is a DPW that delivers multiple products. The DPW is implemented to ensure all Product information is showing correctly from the Product Feed and that the Shopping Cart is functioning. Read more..
Production
Once the integration is complete Publications are enriched with call to actions, links and rich media and can be deployed!
Architecture Overview
