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Implementation
Utilizing Commerce Pro requires an initial implementation that marries the Zmags Platform together with client infrastructure. The three phases to implementation are Product Integration The Product information pulled into a DPW comes directly from the client’s e-commerce system. The Product Integration ensures clients Product information is feeding correctly into Zmags to deliver the right price, stock levels, imagery etc Shopping Cart Integration When viewing a Catalog or Publication products viewed can be added to the cart functionality in the clients e-commerce system directly from the publication. The implementation phase ensures that products are being added to the clients e-commerce shopping basket correctly. Dynamic Product Window (DPW) integration The vehicle to deliver Product Information to the customer and enable purchase is a DPW. A Buy the Look (BTL) feature is a DPW that delivers multiple products. The DPW is implemented to ensure all Product information is showing correctly from the Product Feed and that the Shopping Cart is functioning Production Once the integration is complete Publications can be deployed! Below is an overview of the Production of a Zmags Commerce Publication (Catalog enabled: Products available, DPW signed off, Shopping Cart Integration verified): 1) Upload PDF to Zmags Publicator Account: Online Catalog available across all channels 2) Add Product Links and Enrichments: Product links can now be created on the pages of a Publication (these links will launch DPW). Add any other external links and internal links (TOC’s etc) 3) Upload and add Rich Media: Video and animations can be embedded directly on to any page or pulled into a lightbox 4) Deploy Publication (automatically deployed across Mobile, Social and Desktop): Grab snippet of code to place on website and deploy Facebook App. Once the Publication is live it is ready for promotion and analytics will start collating immediately. Edits can be made at any time via the Zmags Publicator. This same process will be run for new Publications. |
